my legal store info - Insurance Articles 46178

Mis-sold Ppi
I can remember going to my bank in the late 1990s to enquire about a loan for a new car. I`d fell in love with this slinky, silver sports car and being a single male at the time, with plenty of disposable income, I thought I`d treat myself to this flashy kind of motor. The bank eventually approved my loan but I was forced into taking out payment protection insurance at the same time. I`m not sure why I took it out to be honest. I think I felt pressured into taking out the policy because the person whom I spoke at the bank said it strengthen my initial loan application if PPI was in place. Nothing was explained to me about the PPI and how it would cover sickness payments or payments for the loan if I was made redundant. In fact, I think I was Mis-sold Ppi by the bank and had it not been so long ago I would put a claim in against the bank in question. Over the years countless customers have been Mis-sold Ppi policies through the banks. Huge profits could be made out of PPIs so you can see why banks would push them onto their customers. Today people are fighting back. Anyone who thinks they might have been Mis-sold Ppi polices in the past can speak to claims management firms who will take their case on and try to recover as many payments as possible.

Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.

If you hired a writer to create the copy for you, he/she would likely start by interviewing you. He would ask every question he could think of about your subject and keep probing until he found illuminating answers. You could find a colleague to help in this endeavor. Or, if you are feisty, you can interview yourself.

Write out a series of questions about your subject. (I?ll suggest what kinds of questions below). Then ask your colleague to pose these questions to you and record your answers. Or you can write your own answers down.

The key to interviewing is to keep probing. If an answer doesn?t make sense,say so. ?I understand that your clients need to create strategy at the corporate level, but I don?t understand how your software is going to help them do this.? If you don?t believe an answer, say so too. Keep asking for further and better particulars until you get answers that interest you and which you believe in.

SOME QUESTIONS TO ASK YOURSELF

Here are some high-level questions to ask yourself.

What is the business problem?

Can you describe the problem in plain English?

How did the problem arise?

Is it a new problem?

Why is it hard to solve?

Why hasn?t anyone found a solution to it yet?

Does your client know he has this problem?

Is he willing to pay the price in time or money to solve his problem?

What is his key concern?

What is your solution?

What services / products do you offer to solve his problem?

What benefits will these produce? (This is the hardest question to answer. It means going beyond the features we offer and really understanding the solution from the clients? viewpoint.) If you are going to work on producing only one answer, this is the one to work on.

Which benefit is the most important? (This will be your core message).

Why should your client trust you to solve their problem?

Who are you?

How long have you been in business?

What can you say about the stability and creativity of your organization?

Who are your clients?

Is your service unique? If not, why is it better than others??

Do you have a robust marketing plan to execute against? How clear and persuasive is your website, brochure copy or direct mail? Call Neroli Lacey NOW to win more business TODAY.

CALL ++ 612. 215. 3826 NOW

or email: neroli@beyondcommunications.com

For more information, news and articles see: